Published on Tuesday 15 June 2010 09:18 THE Wigan-based Keep Britain Tidy charity has scooped a top gong for a controversial anti-litter campaign. Featuring a pig’s snout or tail on a human, the series of posters shaming those who drop fast-food litter was feted at the prestigious Marketing Society Awards. The Dirty Pig campaign landed an award for excellence in the not-for-profit category, beating off competition from the NHS and the British Heart Foundation. It was backed by a media story about fast-food brands lying in the gutter that got national media attention and led to McDonald’s and Greggs working with the charity to tackle litter. Keep Britain Tidy’s Head of Marketing, Communications and Events Ginette Unsworth said: “We are delighted to win this award, which is an indication to us that we are striking a chord in getting our anti-litter message across. “It is great to win awards but, ultimately, we want to drive change and get people to stop dropping litter. Campaigns such as Dirty Pig need to be controversial because it’s the best way to spark debate.” Keep Britain Tidy worked with dozens of local authority partners across the country for the month-long campaign. This is not the first award that Dirty Pig has won. In November, it collected three prizes at The Green Awards and a silver medal at the Chartered Institute of Public Relations awards. http://www.wigantoday.net/news/local-news/dirty-pig-poster-wins-top-award-for-tidy-group-1-786926